BlackBerry Planet: The Story of Research in Motion and the by Alastair Sweeny

By Alastair Sweeny

BlackBerry Planet is a brand new tribe of people that easily can't get alongside with no their favourite equipment, learn in Motion’s leading edge digital organizer, the BlackBerry. This omnipresent machine has long gone past being the world’s prime cellular company device and entered the patron mainstream because the Swiss military Knife of clever telephones.

BlackBerry Planet tells the behind-the-scenes tale of ways this little gadget has turn into the laptop that connects the planet. beginning with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it information his force to innovate, constructing what was once a glorified pager into the fundamental company communicator, utilized by every body from dealmakers to the Queen, from motion picture stars to the full US Congress. on account that 1992, Lazaridis and co-CEO Jim Balsillie jointly were the motive force at the back of the RIM story.

With entry to senior staffers and previous RIM staff, BlackBerry Planet tells the interior tale concerning the branding and advertising luck of the BlackBerry, from its use in the course of Sept. 11, which earned RIM a name for protection and reliability, to the cultural adoption of the long-lasting equipment as vital image, to the backlash opposed to the addictive homes of the “CrackBerry,” and a few of the patent fits RIM has needed to struggle off – together with the five-year court docket conflict that ended in the most important expertise patent cost in US history.

As the impressive tale of the BlackBerry unfolds, and as RIM battles worldwide giants like Nokia and Apple within the rising super-phone industry, clients, lovers, traders and rivals can glance to BlackBerry Planet for the perception and context of the place they’ve been, to attempt and are expecting the place they’re going.

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Additional info for BlackBerry Planet: The Story of Research in Motion and the Little Device that Took the World by Storm (Wiley)

Sample text

Oliver Burkeman, The Guardian Downsides to BlackBerry politics are emerging. For one thing, BlackBerrys are now the new techno–crib sheet, allowing handlers to provide real-time feedback to their politicians. S. election, Senate Democratic candidate Representative Peter Deutsch was caught checking his device during a live-TV debate in Florida. 19 Another downside to BlackBerry use can be obsession with the device over the job. During the 2008 Democratic leadership campaign, it emerged that Hillary Clinton’s staffers were spending more time relating to the media and interfacing with star reporters than promoting the fortunes of their candidate.

HARWOOD: Well, are you, in fact, going to overcome this idea as anachronistic that presidents can’t use the most modern . . President-elect OBAMA: Well, here’s what I think I can get. I think I’m going to be able to get access to a computer somewhere. It may not be right in the Oval Office. The second thing I’m hoping to do is to see if there’s someway that we can arrange for me to continue to have access to a BlackBerry. I know that . . HARWOOD: As of this moment, you still have your BlackBerry.

12 Gartner security analyst John Pescatore said the problem was switching to unclassified mode to use the regular Internet. “Internet e-mail is totally unacceptable for a president to use,” Pescatore said. “There is no strong authentication—how can anyone prove an e-mail came from the president? ” In the end, presidential security could not trump Barack Obama’s CrackBerry addiction, and he didn’t have to kick his tech habit, at least not entirely. He won the battle to keep his beloved BlackBerry, albeit a crippled “custom” version without a phone, for personal use only, that connected through a secure base station.

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