Ahead of the Curve: Cases of Innovation in Environmental by Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken

By Ken Green, Peter Groenewegen, Peter S. Hofman (auth.), Ken Green, Peter Groenewegen, Peter S. Hofman (eds.)

The debate on sustainable creation usually leads to discussions at the feasibility of far-reaching adjustments relating to the competitiveness of businesses. itself and policy-makers are likely to again clear of undertaking profound techniques of commercial transformation. Examples of businesses who've voluntarily moved past what's obvious as 'reasonable' and 'feasible' can triumph over this impasse. This ebook collects an exceptional pattern of businesses who've taken up their accountability during this appreciate. to cite the editors of this publication: "They are instances that will supply different businesses and policy-makers with principles for leading edge environmental responses which are outdoors the slowly emerging pattern of development that we're presently gazing: briefly, the circumstances are of organisations and ideas which are sooner than the curve". The editors and plenty of of the authors of this quantity are contributors of the Greening of community and feature been debating with each other for years. based in 1991, the Greening of community includes over 1500 members representing academia, enterprise, public curiosity, hard work and executive from greater than 50 nations. individuals interact to construct guidelines and methods towards making a sustainable destiny via many cars -- coordinating study efforts, courses, making plans and taking part in workshops, public boards and meetings. to supply profit to broader society, the community stimulates public discussion and brings jointly educational researchers from many disciplines with different stakeholders who generally don't interact in coalitions.

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With some complementary data from other companies. DRUK can be seen as an example of a typical Dutch SME trying to include more environmental matters into its management and core processes. 3 44 Environmental Management in a Printing Company For controlling the quality of the printing process, DRUK has implemented a formalised and certified management system (ISO 9002). When asked what the company sees as its primary goals, the answers are (1) quality, (2) control over the production process and (3) maintaining a good relationship with the customers.

The printing industry is well organised: almost 90% of the companies are members of KVGO. DRUK is one of these companies. It was established in 1978 by the former owner. Over the first few years the company grew rapidly towards 12 employees. In 1986 the company was sold to a larger concern. Although this concern appointed a new managing director, DRUK remained relatively independent. Daily management and regular investment decisions can be made by DRUK itself. In cases of extensive or strategic decisions consultation of the parent company is required.

Statements from the 1994/5 Progress Report on the Environment supported the ambitious challenge for those attending the workshop. These pledged the company to continued improvement. In particular - 'areas where we need to 30 The Role of Visioning in Environmental Management reinforce our environmental management systems .. integration of emerging environmental issues with business plans, improving environmental planning ... ' The workshop was set up by the corporate office and facilitated by external consultants, with extensive, prior experience of the company through environmental training and environmental performance reviews.

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